When registering for an account, users are prompted to create a profile to help other users distinguish you from others. Customization features include profile backgrounds, avatars, profile description and the ability to feature a Steam Badge. Users may edit their profile at any time by clicking the Edit Profile button on the top right of their profile.
Profile Levels are shown on the top-right hand of the user's profile, and provide benefits such as Showcasing unlocks, increasing the amount of friends a user can have at one time and increase the chance of a booster pack drop.
Users may activate "Showcases" on the edit menu of their profile. All users start with one showcase by default, and earn a showcase every 10 levels starting at level 20, with a maximum of 13 showcases at one time. You may purchase and level up showcases in the Steam Point Shop. Purchasing will allow you to put an extra showcase of that type, to a max of 2. Leveling up a showcase will allow upgrade that specific showcase, normally adding an extra row to show off stuff.